True North Charts a Bold New Path for Healthcare Marketing

At True North, we empower healthcare marketing leaders to grow their businesses and create meaningful impact. For over 25 years, we’ve partnered with healthcare organizations to provide insights, healthcare expertise, and innovative solutions—building brand affinity and fostering deeper connections with communities across the country. Recognizing the need to better reflect our capabilities, we reimagined our brand to solidify our role as a strategic healthcare partner.

Our strategic evolution 

Since 1998, True North has been a trusted partner for healthcare marketers, leveraging print publications and traditional media to build strong relationships between healthcare organizations and their communities. As marketing landscapes shifted with the rise of AI, telehealth, social media, search engines, and streaming platforms, we have continued to evolve our business. Guided by our extensive expertise in healthcare, we’ve consistently embraced new strategies, technologies, and analytics to help clients navigate this dynamic environment with confidence. 

Today, we’re proud to reintroduce True North, where healthcare marketing charts its course. Together, we will navigate the future with purpose and create meaningful impact for your organization and the communities you serve. 

Your marketing agency built for healthcare 

We are: 

● A full-service marketing agency dedicated to helping healthcare organizations find their North Star. 

● A strategic partner delivering data-driven solutions and insights to drive growth for healthcare businesses. 

● A passionate team dedicated to creating impactful experiences that build meaningful connections with patients, providers, and communities.

Dedicated to excellence, partnership, well-being and innovation 

True North has always been guided by four core values—excellence, partnership, well-being, and innovation. These principles are the compass that shapes our culture and drives our work: 

● Excellence: Our deep expertise fuels strategic thinking and a commitment to achieving the highest standards. 

● Partnership: We work seamlessly with clients as an extension of their team, fostering transparency and shared goals.

● Well-being: We care deeply about the health and well-being of the people and communities we serve, inspiring everything we do. 

● Innovation: We stay ahead of trends and embrace strategic risk-taking to meet the ever-changing needs of healthcare marketing. 

Fresh look, same dedication 

Our refreshed look celebrates the legacy of creative excellence, insightful recommendations, and collaborative partnerships that have defined True North for over 25 years. While our visual identity has evolved, our dedication to empowering healthcare marketing leaders and driving impactful growth remains unchanged. To our valued clients who have trusted us on this journey, thank you. And to those we haven’t yet partnered with, we’re excited to help you navigate new opportunities and chart a bold path forward.