Deliver personalized experiences with data-backed omni-channel healthcare marketing strategies.
At True North we leverage cutting-edge data analytics and human reviewed artificial intelligence (AI) to gather and interpret vast amounts of performance media metrics from various channels. Utilize predictive, prescriptive and descriptive analytics to forecast consumer behavior, automate A/B testing at scale, and optimize campaign performance in real time.
We develop deep consumer insights to deliver hyper-personalized content across all touch points. Our team uses HIPAA-compliant consumer intelligence databases to create detailed buyer personas and customer journey maps. By providing highly relevant and timely interactions, health systems can foster stronger relationships and drive higher engagement and conversion rates.
Our team leverages advanced analytics technology to quickly perceive and adapt marketing strategies in response to real-time data and changing conditions. We’ve implemented agile practices that allow for rapid iteration and testing of campaigns. This ensures that our clients stay ahead of trends, swiftly capitalize on new opportunities, and address issues or shifts in customer behavior with speed and precision.
We understand that today’s healthcare consumers engage with providers through a multitude of channels—from online health portals and social media to in-person visits and mobile apps. To help navigate this complex landscape and enhance patient engagement, we take a unique approach to building data-backed strategies to improve service line performance, brand engagement and improve ROI on campaigns.
Our omni-channel marketing approach allows you to engage with patients seamlessly across various touch points, whether it's through email, social media or in-person interactions. By providing timely and relevant information across these channels, we help you build stronger relationships and improve patient satisfaction.
A cohesive and unified marketing strategy ensures that your messaging is consistent and that the patient journey is smooth from start to finish. We focus on reducing confusion and enhancing the overall patient experience, facilitating smooth transitions from lead generation to scheduling appointments.
By leveraging advanced data analytics, we gain valuable insights into patient behaviors and preferences. This allows us to craft highly personalized marketing campaigns tailored to individual needs. Whether it’s targeted health tips, appointment reminders, or customized wellness campaigns, our data-driven approach ensures that your message is relevant.
Our integrated marketing strategy optimizes media allocation and improves efficiency. Ensuring that every creative asset is delivered through the most effective channel, we help you maximize the impact of each campaign. This targeted approach minimizes redundant efforts and enhances the return on investment (ROI) for your marketing initiatives.
Our omni-channel approach ensures consistent messaging across all platforms, enhancing patient communication and engagement. By reaching your patients through their preferred channels—whether it's email, social media, or in-person interactions—you can foster stronger relationships and improve overall satisfaction.
By blending digital and traditional outreach methods, we help you provide a more personalized and timely care experience. This not only enhances the quality of your services but also increases patient access to crucial information and care, all while cutting down costs.
With the power of data-driven insights, we tailor each patient’s journey to their unique preferences and needs. By understanding patient behaviors, we help you deliver more relevant and impactful communications, leading to improved patient retention and loyalty.
Our strategies focus on streamlining communication workflows and utilizing the most effective channels for maximum impact. This ensures that your marketing efforts are efficient, reducing redundancy and costs, while enhancing your return on investment.
Our omni-channel approach ensures that your messages reach customers through their preferred channels, fostering better engagement. By providing consistent and relevant information across all platforms—whether it’s email, social media, or in-person meetings—you can improve customer satisfaction and health plan retention.
With a deep understanding of customer behavior and preferences, our omnichannel strategies identify the optimal moments to offer additional products and services. This not only caters to your customers' needs but also boosts your revenue through effective cross-selling and upselling.
We integrate various marketing channels to streamline your communication efforts, ensuring efficient use of media spend. This targeted approach saves time and reduces costs while amplifying the impact of your campaigns.
Our omni-channel marketing provides valuable insights by collecting and analyzing data from multiple sources. This empowers you to understand your customers better, make informed decisions, and tailor your strategies for improved outcomes and ROI.
Comprehensive healthcare marketing strategies that drive patient engagement, enhance brand presence, and increase service utilization through targeted, data-driven campaigns.
Sophisticated digital marketing services designed to optimize online presence, engage target audiences and drive measurable results through SEO, social media, PPC and more.
Expert brand strategy and creative production services, transforming visions into compelling brand identities and captivating campaigns that resonate with audiences.
Compelling content strategies that attract audiences, boost brand awareness and achieve business goals across various digital and traditional platforms.
SEO and SEM solutions that enhance online visibility, improve search engine rankings, and drive qualified traffic to boost conversions and business growth.
Deep insights and actionable data that empower businesses to make informed decisions, optimize strategies and maximize ROI.
Meet with a marketing strategist to discuss your healthcare marketing goals.
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