Baylor Scott & White The Heart Hospital is a leading destination for heart and vascular care in North Texas. Renowned for cardiovascular services, they sought a marketing strategy to showcase their clinical quality and outcomes, research and education, and community outreach. True North helped them convert their traditional outcomes book into an engaging and interactive digital experience.
Baylor Scott & White The Heart Hospital faced the challenge of providing detailed and visually appealing outcomes data that could be used for multiple purposes, such as recruitment, community engagement, and positioning themselves as a trusted authority in advanced heart and vascular care. Historically, large quantities of printed outcomes books were produced, which often resulted in waste and was not cost-effective. The goal was to create a solution that was more engaging, accessible, and efficient in conveying their message to various stakeholders.
Based on our SWOT analysis, we recognized a few key optimizations to make to each campaign:
True North's strategy centered around utilizing digital technologies to redefine the traditional annual report book. Their goal was to create a dynamic and visually appealing outcomes microsite that would offer a rich digital experience tailored to modern audiences.
Tracking only qualified leads (30 seconds on the phone or form fill) to ensure optimization to the right metrics.
Implementation of a focused landing pages to optimize campaign conversion rates.
A comprehensive, up to 64-page book that followed a structured flow of topics from key cardiovascular service lines. Our team adhered to the brand while defining a unique, creative approach that elevates Baylor Scott & White The Heart Hospital.
View the BookMobile-first design brings report data to life in the palm of your hand.
Our team focused on a mobile-first website experience to enhance and extend the content from the traditional outcomes book.
View the Website
We’ll help you craft a strategy to engage, capture and strengthen your affinity with provider audiences.
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Comprehensive healthcare marketing strategies that drive patient engagement, enhance brand presence, and increase service utilization through targeted, data-driven campaigns.
Sophisticated digital marketing services designed to optimize online presence, engage target audiences and drive measurable results through SEO, social media, PPC and more.
Expert brand strategy and creative production services, transforming visions into compelling brand identities and captivating campaigns that resonate with audiences.
Compelling content strategies that attract audiences, boost brand awareness and achieve business goals across various digital and traditional platforms.
SEO and SEM solutions that enhance online visibility, improve search engine rankings, and drive qualified traffic to boost conversions and business growth.
Deep insights and actionable data that empower businesses to make informed decisions, optimize strategies and maximize ROI.
Meet with a marketing strategist to discuss your healthcare marketing goals.
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