Mammography is a critical modality for Charlotte Radiology, a leading breast services imaging expert, in addition to providing outpatient diagnostic imaging and vascular and interventional radiology services in the Charlotte, NC market. True North was hired to improve digital performance to capture more market share and help Charlotte Radiology enter new sub-markets.
In an intensely competitive market, promoting service lines like mammography have increasing consumer search demand, precision marketing is critical. Charlotte Radiology knew they needed a partner who could reach exactly the right consumers, drive them to action, and continuously optimize campaigns accordingly.
To drive success for Charlotte Radiology’s breast services outpatient imaging centers and physician practice businesses, True North developed a robust performance media strategy in line with the client’s brand strategy. This plan was designed to ensure the effective promotion and growth
The strategy included a thorough approach to optimization, aiming to maximize efficiency and deliver measurable outcomes. By focusing on data-driven decisions, the approach ensured continuous improvement of imaging service offerings.
Comprehensive performance media strategies and optimization planning tailored to enhance mammography volumes.
We’ll help you craft a strategy to engage, capture and strengthen your affinity with provider audiences.
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Comprehensive healthcare marketing strategies that drive patient engagement, enhance brand presence, and increase service utilization through targeted, data-driven campaigns.
Sophisticated digital marketing services designed to optimize online presence, engage target audiences and drive measurable results through SEO, social media, PPC and more.
Expert brand strategy and creative production services, transforming visions into compelling brand identities and captivating campaigns that resonate with audiences.
Compelling content strategies that attract audiences, boost brand awareness and achieve business goals across various digital and traditional platforms.
SEO and SEM solutions that enhance online visibility, improve search engine rankings, and drive qualified traffic to boost conversions and business growth.
Deep insights and actionable data that empower businesses to make informed decisions, optimize strategies and maximize ROI.
Meet with a marketing strategist to discuss your healthcare marketing goals.
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