Beaufort Memorial sought a collaborative partner to develop a plan and execute an omni-channel strategy aimed at enhancing the visibility and reputation of their cancer program, which is supported by affiliation with Medical University of South Carolina (MUSC) Health.
Beaufort Memorial provides high-quality cancer care to the Lowcountry region of South Carolina, but faces the challenge of being overshadowed by larger healthcare markets to the north and south. Additionally, the community is comprised in significant part by retirees who have the option to return to their original homes in states like New York or Ohio for cancer treatment, causing the local offerings to be frequently overlooked.
Emphasizing the strengths of Beaufort Memorial's cancer program and its affiliation with MUSC Health we uncovered differentiators focused on patient navigation across nursing, social work, imaging and financial assistance.
Our creative strategy and messaging efforts have been crafted to underscore Beaufort Memorial's commitment to being a steadfast partner in each patient's journey.
This commitment is encapsulated in the resonant tagline "With you. Always," which we have consistently integrated throughout our communications materials.
Our comprehensive omni-channel campaign was meticulously designed to drive screenings, promote brand awareness, and position Beaufort Memorial as a leader in cancer care. The campaign employed a multi-faceted approach with strategic investments across various media platforms.
Watch the CommercialWe built brand awareness for cancer screening services and optimized digital presence through SEO and targeted ads to attract potential patients. Engaging content and user-friendly landing pages captured interest, while tools like forms and guide downloads collected valuable insights to enhance the patient journey.
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We implemented a robust paid digital advertising strategy that spanned both search and social media platforms. This approach was tailored to not only encourage potential patients to schedule cancer screenings but also to elevate the overall Beaufort Memorial brand within the digital landscape.
Recognizing the importance of traditional media, we secured targeted local TV and radio slots. These carefully chosen time slots allowed us to effectively reach our demographic, disseminate our message, and resonate with the community on familiar platforms.
Tapping into the growing market of streaming audio, we created promotions that were deployed across popular platforms. This ensured that we engaged with audiences who prefer digital streaming for their audio content, keeping Beaufort Memorial top-of-mind during their daily listening routines.
To augment our digital efforts and ensure a comprehensive reach, traditional out-of-home advertising played a vital role. Billboards, transit ads, and posters were placed in key locations, providing broad-based exposure and reinforcing the Beaufort Memorial brand presence in the physical world.
Together, these coordinated efforts across paid digital, local broadcast, streaming audio, display, and OOH advertising channels created a synergistic campaign that successfully amplified the reach and efficacy of Beaufort Memorial's marketing initiatives.
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Comprehensive healthcare marketing strategies that drive patient engagement, enhance brand presence, and increase service utilization through targeted, data-driven campaigns.
Sophisticated digital marketing services designed to optimize online presence, engage target audiences and drive measurable results through SEO, social media, PPC and more.
Expert brand strategy and creative production services, transforming visions into compelling brand identities and captivating campaigns that resonate with audiences.
Compelling content strategies that attract audiences, boost brand awareness and achieve business goals across various digital and traditional platforms.
SEO and SEM solutions that enhance online visibility, improve search engine rankings, and drive qualified traffic to boost conversions and business growth.
Deep insights and actionable data that empower businesses to make informed decisions, optimize strategies and maximize ROI.
Meet with a marketing strategist to discuss your healthcare marketing goals.
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