Join us for part two of our three-part webinar series on marketing measurement, built for healthcare marketers looking to connect marketing performance to business outcomes. 

In part one, we established the foundation of Compass, True North’s marketing measurement solution—a unified, compliant view of performance. In this session, you’ll learn how to use that foundation to translate performance insights toward what the business actually values: qualified demand, appointments, and downstream revenue. 

You will learn how to quantify marketing's true impact using Patient Acquisition Cost (PAC) and Patient Lifetime Value (LTV), creating a clear, defensible connection between marketing activity and financial outcomes. The result: more confident decision-making, stronger alignment with leadership, and a measurement approach built for executive scrutiny.

Key Takeaways: 

• Understand how fragmented data leads to inconsistent patient experiences and weakens long-term loyalty
• See how a unified, compliant source of truth improves confidence in what’s working, and closes the credibility gap with executives
• Learn what most dashboards miss: a decision model that turns insights into action, optimization, and defensible business decisions
• Discover how connected performance intelligence informs media mix, testing priorities, and consistent brand execution
• Explore how Compass combines unified measurement with strategic guidance to answer what changed, what it was worth, and what to do next