Healthcare Digital Marketing

We manage performance digital media partnerships that drive demonstrable business outcomes.

An Omni-Channel Approach for Healthcare Marketing Success

Effective Media that Meets Consumers Where They Are

Effective Media That Meets Consumers Where They Are

Effective paid media strategies combine paid search, social media, streaming, and programmatic advertising to reach consumers where they are. Our teams focus on precision budget alignment and sophisticated bid strategies that align to your business goals.

Creative Solutions that Create Connection

Creative Solutions That Create Connection

Engaging creative and messaging that has a meaningful impact on target audiences. Our approach connects with consumers in moments of need and helps them access the right care. At True North, we consider performance content and assets core to digital campaign planning.

Transparent Reporting Paired with Efficient Optimizations

Transparent Reporting Paired With Efficient Optimizations

Transparent reporting and strategic optimization enhances collaboration, delivers high-value leads and produces a meaningful revenue impact. We emphasize high-value ad conversions over brand bids and top level metrics. We deploy sophisticated A/B testing of audience types, bid strategies, creative, and more.

Precision, performance oriented partnerships.

Proactive and Strategic Partnerships

Our team is focused on agile optimizations, proactively bringing forth new media suggestions and innovative media tactics, and genuinely aligned to your business outcomes.

100% HIPAA-Compliant

We are experts in the latest privacy and compliance regulations, ensuring all our strategies are compliant with HIPAA standards.

HIPAA-Compliant

Engagement at Every Touchpoint

Generate Awareness

Generate Awareness

Early in the healthcare journey, consumers are looking for information and guidance. They're likely to engage with stories, brand advertisements, quizzes, and other content that strike an emotional reaction to either a known or unknown healthcare need.

Education & Exploration

Education & Exploration

Providing long-form content and other resources to help people navigate complex healthcare conditions or high-level worries about their health. Consumers might be interested in health risk assessments, downloadable content, seminars and events, and more.

Effortless Conversion

Effortless Conversion

Marketers can simplify the care-seeking process by boosting search visibility and smoothing the transition from ad click to conversion. Consumers want effective digital experiences and value phone assistance, with preferences differing by service and market.

Unlock Access to a Google Premier Partner

Working with a Google Premier Partner is crucial for organizations that want to make the most of their advertising budget. True North Custom has been recognized as a Google Premier Partner, an elite status awarded to only the top 3% of Google Partners, highlighting our high proficiency in managing Google Ads campaigns.

As a Premier Partner, our clients benefit from exclusive access to Google resources, beta testing opportunities, dedicated Google support and specialized training.

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We Help Your Organization Drive Clear Results

Boost Brand Awareness

Position your health systems, children’s hospitals, and specialty providers prominently in people's minds.

Increase Service Line Volume

Attract more patients to various services offered by ensuring visibility at critical decision-making moments.

Dominate Search Results

Achieve "top of page" status on search engines to capture potential patient interest before competitors.

Specialty Provider Visibility

Enhance visibility for specialty providers, ensuring they are the first choice for specific healthcare needs.

Enhance Patient Acquisition

Increase the patient base for outpatient imaging, urgent care, and dental practices with targeted digital advertising.

Optimize Online Presence

Improve search engine rankings with effective SEO strategies, making it easier for potential patients to find your services.

Increase Service Utilization

Use precise marketing tactics to drive higher utilization rates of your services, maximizing revenue opportunities.

Attract Targeted Audiences

Reach specific patient groups more efficiently through tailored digital advertising, ensuring higher conversion rates.

Boost Member Acquisition

Utilize precision media strategies to specifically target and attract new members, expanding your healthcare plan’s enrollment.

Enhance Member Engagement

Deploy effective content marketing to keep members informed, involved, and engaged with your services, fostering loyalty.

Refine Targeting Strategies

Leverage data-driven approaches to identify and reach potential members more accurately, increasing the efficiency of marketing efforts.

Elevate Brand Presence

Strengthen your brand’s visibility and relevance in the healthcare market through tailored content, resonating with both current and prospective members.

We're a full-service agency partner built for healthcare.

Healthcare Marketing Strategy

Comprehensive healthcare marketing strategies that drive patient engagement, enhance brand presence, and increase service utilization through targeted, data-driven campaigns.

Digital Marketing

Sophisticated digital marketing services designed to optimize online presence, engage target audiences and drive measurable results through SEO, social media, PPC and more.

Brand Strategy & Creative Production

Expert brand strategy and creative production services, transforming visions into compelling brand identities and captivating campaigns that resonate with audiences.

Content Strategy & Production

Compelling content strategies that attract audiences, boost brand awareness and achieve business goals across various digital and traditional platforms.

SEO & SEM

SEO and SEM solutions that enhance online visibility, improve search engine rankings, and drive qualified traffic to boost conversions
and business growth.

TrueAnalytics

Deep insights and actionable data that empower businesses to make informed decisions, optimize strategies and
maximize ROI.

Turning healthcare communication into human connection.

See our work in action.

View Our Work

Request a Strategy Call

Meet with a marketing strategist to discuss your healthcare marketing goals.

Request a Consultation