Maximizing Ad Spend: Common Pitfalls & Strategies to Avoid Wasting Your Marketing Budget

Jane is the driving force behind True North’s client success and business development initiatives. With nearly a decade of experience working alongside healthcare marketing leaders, she excels at proactively identifying opportunities for growth, navigating emerging market challenges, and fostering innovative strategies that push the boundaries of digital and content marketing. Jane’s collaborative approach has led to the creation of high-performing partnerships that deliver exceptional results, making her a trusted advisor in the healthcare marketing space.

Ashley leads True North's paid media team, partnering with healthcare organizations ranging from community systems to national networks and insurance providers to drive patient acquisition. With over 15 years in digital advertising, including eight specifically within the healthcare sector, Ashley brings a deep understanding of the unique challenges and opportunities in this space. Her expertise lies in precision targeting strategies across platforms and diligent, data-driven campaign optimization, ensuring your message reaches the right audience at the right time.