Unlocking Performance Gains Through Artificial Intelligence (AI)

Jane is the driving force behind True North’s client success and business development initiatives. With nearly a decade of experience working alongside healthcare marketing leaders, she excels at proactively identifying opportunities for growth, navigating emerging market challenges, and fostering innovative strategies that push the boundaries of digital and content marketing. Jane’s collaborative approach has led to the creation of high-performing partnerships that deliver exceptional results, making her a trusted advisor in the healthcare marketing space.

During his 20+ year tenure with True North, Eric and team have grown the agency to become a nationally recognized leader in the healthcare industry and a frequent award winner. Under his leadership, True North has evolved as a leading marketing agency in the US, focused exclusively on healthcare. Working with premier healthcare organizations across the country — from top-ranked academic medical institutions to national health systems, imaging centers and urgent care networks — Eric offers an authoritative point of view on healthcare marketing strategy, compliance, and execution.

Melissa Weston is a skilled and accomplished professional with extensive experience in marketing, sales operations, and customer engagement in the healthcare and pharmaceutical industries. Melissa has a proven track record of exceeding sales goals, developing strategic marketing plans, and fostering a high-performing culture within their teams. Melissa's expertise in developing innovative marketing strategies, driving demand, and leading cross-functional teams has led to multiple accolades and achievements throughout their career. Additionally, their background in regulatory affairs and research showcases their diverse skill set and dedication to excellence in their field.